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topic . Booklet 3 in this series is on Marketing Management. Major topics in Marketing Management like Customer Orientation, Segmentation, Targeting and Positioning, Managing the Marketing Mix, Marketing Strategy are covered here. Marketing invariably attracts the interest of a newcomer to the field of management, and I hope this booklet leads to further enquirer into ts of interest to you.
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Marketing Management, A. S. Srinivasan
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- 2023
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