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2nd Edition for the COVID-era. Marketers often suffer from the misconception that to create successful advertising, they have to become a "traditional" marketer or a "digital" marketer. But their most successful counterparts know that they're both right?and both wrong.In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising the secret is balance. And this era is an inflection point in how media and advertising are consumed: The Digital Stone Age.In Digital Stone Age, you will:?Learn why right now is a golden age in advertising effectiveness?Uncover the Six Stories modern marketers tell themselves, and the truth beneath them that the world's best advertisers know?See the motivations behind many "traditional" and "digital" advertisers, and why both leave money on the table?Create the right structure for advertising that even the most marketing-averse board can get behind?Ask the "right" questions, those that lead to the most successful advertising campaigns?Become the confident voice your brand needs to cut through hype and focus on advertising that works
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Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth, Bill Durrant
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- Année de publication
- 2020
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