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This groundbreaking book places story at center-stage to explore the role of narrative in enterprise-architecture. Via business story-structures such as the Market-Cycle, and genres such as "We Sell Certainty, " it shows how stories underpin every aspect of the enterprise and how to use story within the architecture to enhance overall enterprise effectiveness.
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The Enterprise as Story: The Role of Narrative in Enterprise-Architecture, Tom Graves
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- Année de publication
- 2012
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