Tourism Marketing for Cities and Towns

Using Social Media and Branding to Attract Tourists

Auteurs

• Bonita Kolb

Paramètres

• 246 pages
• 9 heures de lecture

• Affaires et économie
• Loisirs et maison

En savoir plus sur le livre

Focusing on place marketing theory tailored for the tourism sector, this book emphasizes the importance of creating a branded destination. It highlights promotional planning, authenticity, and the strategic use of social media to enhance personal experiences for visitors. Featuring a variety of international examples and insights from diverse stakeholders, it offers a comprehensive understanding of effective tourism marketing practices for cities and towns.

Achat du livre

• Année de publication: 2017
• Reliure: (souple)