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The book explores the intersection of comedy and business through the insights of Dr. Peter McGraw, a behavioral economist and humor expert. By analyzing the strategies of successful comedians, he offers valuable lessons on creativity, resilience, and audience engagement that can be applied to professional success. McGraw's unique perspective, stemming from his work at the Humor Research Lab, reveals how humor can enhance leadership and innovation in the business world.
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Shtick to Business, Peter McGraw, Tbd
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- Année de publication
- 2020
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