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The book delves into the systematic and rational approach of business research, emphasizing its role in aiding managers to navigate complex and uncertain challenges. It highlights how business research serves as a vital tool for informed decision-making by identifying and addressing marketing problems. Additionally, it underscores the importance of research data in enhancing an organization's decision support system, positioning business research as a crucial component of effective management strategies.
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Business Research, Derese Alehegn
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- Année de publication
- 2020
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- (souple)
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