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Focusing on the challenges faced by companies in competitive markets, this seminar paper explores the importance of segmenting potential buyers to address diverse consumer needs and behaviors. It emphasizes the necessity for businesses to accurately understand and meet the specific requirements of each market segment to enhance customer satisfaction. The paper argues that aligning service strategies with market demands is crucial, as failure to do so can result in decreased profits due to lower revenues or increased costs.
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Creating Customer Value for Generation Y, Christopher Schroeder
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- 2012
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