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The Achievement Motive

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This book presents a comprehensive theory of motivation, focusing on achievement motivation and its measurement through content-analysis of imaginative stories. It also details various experiments that explore the achievement motive as a key variable. David McClelland, a prominent figure in motivational theory, emphasizes the importance of competency-based assessments over traditional methods. His influential ideas have shaped workplace motivation strategies and align with Frederick Herzberg's theories, making significant contributions to understanding employee motivation and assessment.

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The Achievement Motive, David Clarence McClelland

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Année de publication
1953
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(souple),
État du livre
Bon
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18,99 €

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