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Focusing on high-stakes sales, this summary of Jeff Thull's work highlights strategies for building strong connections with clients and effectively closing deals. It emphasizes the importance of understanding customer needs, creating value, and differentiating oneself in competitive environments. Thull outlines practical techniques for sales professionals to enhance their skills, foster trust, and navigate complex sales processes, ultimately leading to exceptional performance in their field.
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Summary: Exceptional Selling, Businessnews Publishing
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- 2016
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