Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Auteurs

• Susanne Royer

Paramètres

• 256 pages
• 9 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)