Social Networking Technologies and Their Implications for Commerce

The growing phenomenon of social media is affecting the way by which marketing and advertising are carried out

Auteurs

• Tom Page
• Gisli Thorsteinsson

Paramètres

• Pages: 60 pages
• Temps de lecture: 3 heures

• Affaires et économie

En savoir plus sur le livre

The emergence of Social Commerce is reshaping consumer behavior, driven by the rapid growth of social networking sites like Facebook, which boasts over 600 million active members. This report explores how these platforms influence communication and purchasing decisions, with consumers forming social tribes to secure the best deals. The reliance on peer recommendations is transforming marketing strategies, compelling professionals to adapt their approaches to engage effectively with this new consumer landscape.

Achat du livre

• Année de publication: 2011
• Reliure: (souple)