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Amid economic downturns, businesses struggle to generate leads effectively, often ignoring existing opportunities due to market disruptions and shifting buyer preferences. The challenge is exacerbated by reduced budgets and the reliance on in-person events for low-cost leads. Companies face pressure to find innovative solutions rather than merely increasing efforts. The need for a strategic approach to demonstrate Marketing's impact on revenue recovery is crucial, as traditional methods may no longer suffice in a rapidly changing landscape.
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The Revenue Ramp: How to Jump-Start Your Demand Engine to Accelerate Revenue, Lisa Cole
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- Année de publication
- 2021
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