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Focusing on project marketing, this book offers a comprehensive guide to understanding market dynamics that can lead to significant savings and profits. It emphasizes the importance of anticipating market needs and provides strategies for successfully positioning projects. Unlike other marketing literature, it delves into practical applications tailored for project success, making it a valuable resource for professionals looking to navigate the complexities of market entry and capture.
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Marketing Projects, Olivier Mesly
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- Année de publication
- 2023
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