The RESPONSE Agency Guide to Direct Mail

Auteurs

• Steve Cuno

Paramètres

• Affaires et économie

En savoir plus sur le livre

Effective direct mail hinges on understanding your target audience and crafting compelling messages that resonate with them. This guide offers insights into design, copywriting, and strategic planning to enhance your campaigns. It emphasizes the importance of personalization and tracking results to refine your approach. Additionally, it covers best practices for integrating direct mail with digital marketing efforts, ensuring a cohesive strategy that maximizes engagement and response rates.

Achat du livre

• Année de publication: 2014
• Reliure: (souple)