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Focusing on the innovative strategies of GE Healthcare, this book delves into a comprehensive business plan that includes an analysis of the existing business model, VARIAM, and PESTLE macro-environment factors. It highlights the development of a low-cost brain monitoring device, its market impact, and a new business model aimed at creating value over the next three years. The book also outlines a management product development plan, addressing challenges in knowledge management and commercialization, while employing frameworks like VARIM and the Stage-gate process.
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Innovation and Entreprenuership, Verkha Rani
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- Année de publication
- 2019
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