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Focusing on the significance of high-quality content in marketing, this seminar paper explores the essentials of Content Marketing, emphasizing its growing relevance amidst a sea of mediocre content. It outlines strategies for developing engaging content, starting with effective content strategy and planning, followed by practical writing tips. The paper highlights the importance of understanding audience needs and fostering meaningful dialogue between users and companies. Grounded in insights from "Think Content!" by Miriam Löffler, it aims to enhance content quality on the internet.
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An Introduction to Content Marketing, Robert Heller
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- 2022
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