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The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.
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One to One Marketing - Competitive Edge Yesterday and Today, Régis Sousa
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- Année de publication
- 2023
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