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The book investigates the significance of a favorable corporate image before a public relations crisis. Through a critical literature review and empirical research involving interviews and questionnaires distributed to students in England and Germany, it reveals that a positive image is crucial for mitigating crises. The findings highlight the necessity for organizations to cultivate strong media relationships to reduce moral panic risks. Three case studies further illustrate how effective media management and a solid corporate image are essential in the age of rapid information dissemination.
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Corporate Image, Viviane Glanz
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- Année de publication
- 2012
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