Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice

Auteurs

• Clayton M. Christensen

Paramètres

• 320 pages
• 12 heures de lecture

• Affaires et économie
• Art / Culture
• Commerce et vente
• Design
• Nonfiction

En savoir plus sur le livre

The book delves into the strategies that companies can employ to ensure growth and develop products that meet customer demand. Clayton Christensen, a Harvard Business School professor, expands on his groundbreaking theory of disruptive innovation, presenting fresh insights that go beyond his previous work. This exploration challenges conventional wisdom and provides a framework for understanding how innovation can be systematically harnessed for success in business.

Achat du livre

• Année de publication: 2020
• Reliure: (souple)