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WHAT CHINESE WANT

Auteurs

Tom Doctoroff

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Pages: 274pages
Temps de lecture: 10heures

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Drawing on two decades of experience, the author delves into the complexities of contemporary China, revealing the cultural, political, and economic dynamics that influence its society. This insightful examination provides valuable implications for businesspeople, marketers, and entrepreneurs looking to understand and engage with the Chinese market in the twenty-first century.

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WHAT CHINESE WANT, Tom Doctoroff

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Année de publication: 2013
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Titre: WHAT CHINESE WANT
Langue: Anglais
Auteurs: Tom Doctoroff
Éditeur: St. Martins Press-3PL
Publié: 2013
Format: souple
Pages: 274
ISBN13: 9781137278357
Mots clés: Nonfiction, Affaires et économie, Sciences politiques & Politique, Politique, Commerce et vente, Chine, Asie
Évaluation: 3,35 sur 5
Description: Drawing on two decades of experience, the author delves into the complexities of contemporary China, revealing the cultural, political, and economic dynamics that influence its society. This insightful examination provides valuable implications for businesspeople, marketers, and entrepreneurs looking to understand and engage with the Chinese market in the twenty-first century.