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Focusing on rural marketing, the book explores its significant role in driving national progress. Charles Chatterjee examines various dimensions of this field, highlighting how effective marketing strategies can enhance economic growth and improve livelihoods in rural areas. Through insightful analysis, he reveals the interconnectedness of rural markets with broader national development goals, making a compelling case for the importance of this often-overlooked sector.
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Rural Marketing as a Tool for National Development, Charles Chatterjee
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- Année de publication
- 2024
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