Building Brands on Purpose

A strategic marketing framework to win the hearts and minds of your team and customers, for life

Auteurs

• Chris Hogan

Paramètres

• 218 pages
• 8 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Exploring the concept of purpose, this book emphasizes its critical role in establishing enduring organizations. It challenges readers to identify their own core purpose, providing insights into how a clear mission can drive success and resilience. Through practical examples and strategies, the author illustrates how a strong sense of purpose can inspire teams, enhance decision-making, and foster a culture of commitment, ultimately leading to sustainable growth and impact.

Achat du livre

• Année de publication: 2021
• Reliure: (souple)