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Focusing on strategic management principles and analytic approaches, this fifth edition offers concise discussions and relevant examples that engage students. It features a robust coverage of concepts alongside a compelling collection of case studies. The text aligns with leading academic thought and current management practices, providing a balanced perspective that combines theoretical insights with practical applications in the field of strategic management.
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Essentials of Strategic Management: The Quest for Competitive Advantage, John Gamble
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- Année de publication
- 2016
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