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The book explores the transformative impact of the digital economy, highlighting how information, ideas, and data have become the new currency. It delves into the implications of this shift for brands and systems, emphasizing the importance of knowledge and innovation in navigating the evolving landscape. The narrative suggests that understanding these changes is crucial for success in a world where traditional economic measures are being redefined.
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Intellectual Property Revolution - Successfully manage your IP assets, protect your brand and add value to your business in the digital economy, Shireen Smith
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- Année de publication
- 2015
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- (souple)
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