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This edition compiles current articles from reputable sources, offering a comprehensive resource for marketing studies. It includes various organizational features such as an annotated listing of relevant websites, a detailed table of contents, and a topical index. Each section is accompanied by brief overviews, enhancing clarity and usability. Additionally, a practical guide for instructors provides testing materials, making it a valuable tool for classroom use. The accompanying student website further supports learning and engagement.
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Annual Editions: Marketing 07/08, John Richardson
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- Année de publication
- 2006
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