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The book explores the interconnection between logistics and marketing, highlighting their critical roles in delivering customer value. It delves into marketing-led logistics and logistics-led marketing within an integrated multi-channel approach, reflecting contemporary business practices. The authors focus on strategies to optimize profits and manage costs through effective coordination of these two essential functions, providing insights for organizations aiming to enhance their operational efficiency and customer satisfaction.
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Marketing and Logistics Led Organizations, Robert Mason, Barry Evans
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- Année de publication
- 2017
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