International Business. Environments and Operations

Auteurs

• Sulivan Daniel P.
• John D. Daniels
• Salwan Prashant

Paramètres

• Affaires et économie
• Commerce et vente
• L'école
• Manuels
• Nonfiction

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For undergraduate and graduate courses in International Business, this ninth edition text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features maps, strong opening and closing cases, and current examples.

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• Année de publication: 1992