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Focusing on the impact of religion on global markets, this work explores how nonpolitical borders influence international marketing and business decisions. It highlights the importance of cultural adaptation for products and industries, particularly those tied to specific religious contexts. The book presents over 26,000 statistics from more than 70 religious groups, addressing various social, economic, and business variables. Additionally, it includes a comprehensive literature review, emphasizing the interplay between religion and economic development.
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Religious Cultures of the World, Philip Parker
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- Année de publication
- 2019
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