Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The book explores the evolving concept of value in the context of the electronic commerce revolution, emphasizing its importance for businesses. It challenges readers to define value beyond traditional metrics like savings and quality, considering multiple perspectives from customers, employees, and partners. The Value Matrix Approach is introduced as a tool to identify and understand these varying definitions of value. Ultimately, it argues that successful competition in e-commerce hinges on delivering value as perceived by the customer, rather than the organization itself.
Achat du livre
The Value Matrix Approach, Creating Wealth and Success by Reaching Your Personal and Business Goals, W. Steven Brown
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .