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Grounded in rationality, this groundbreaking theory offers a fresh approach to construct measurement in the social sciences. It presents innovative methods for designing measures applicable across various fields, including marketing and psychology, challenging traditional empirical methods. This work aims to enhance the precision and relevance of construct measurement, making it a significant contribution to both theoretical and practical applications in social research.
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Measurement for the Social Sciences, John R. Rossiter
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- Année de publication
- 2014
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