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Exploring significant business failures, this book delves into the missteps of major companies like Sony, Ford, and Frito-Lay as they attempted to innovate and meet consumer demands. It combines engaging facts and sidebars with TIME© content, enhancing the reading experience. Key text features such as a glossary, index, and table of contents support comprehension and vocabulary development. Additional resources, including a Reader's Guide and activities, encourage critical thinking and further exploration, making it an engaging read for students.
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Failure, Kristy Stark
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- Année de publication
- 2018
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