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Focusing on the psychological aspect of consumer behavior, this study investigates how feelings of envy influence an individual's willingness to pay for products. Conducted as part of a Master's thesis at the Université Paris 1 Panthéon-Sorbonne, it delves into the intersection of offline and online marketing strategies, providing insights into the role of emotions in economic decision-making. The research highlights the implications of envy on consumer choices and pricing strategies in marketing contexts.
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Envy in Consumption. The Influence of Envy on Consumers Buying Behavior for Branded Products, Regina Schneider
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- 2019
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