Compare and contrast the means by which a company can internationalise its operations

Auteurs

• Alexander Berger

Paramètres

• Affaires et économie

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Focusing on management philosophies, the research categorizes companies into ethnocentric, polycentric, regioncentric, and geocentric approaches. Ethnocentric firms prioritize their home market, while polycentric companies adapt to individual foreign markets. Regioncentric firms target larger geographic areas, and geocentric companies adopt a global perspective. This analysis highlights the strategic implications of these orientations within the context of international business, providing insights into effective corporate governance and management practices.

Achat du livre

• Année de publication: 2011
• Reliure: (souple)