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The book critiques the prevalence of buzzwords and management fads in the business literature, highlighting how they hinder critical thinking and meaningful action. It contends that these trends offer simplistic views of complex issues, discouraging deeper theoretical analysis. Additionally, it explores the 'guru industry' and its influence on management practices, emphasizing the need for a more reflective approach in business and management discussions.
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Management Fads and Buzzwords, David Collins
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- Année de publication
- 2000
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