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The book explores the vital relationships between customers, shareholders, employees, and suppliers, offering innovative strategies to enhance these connections. It introduces a new brand theory aimed at boosting customer loyalty and service, while also providing insights into optimizing supply chain structures for excellence. Job satisfaction is redefined for modern needs, emphasizing the importance of human elements in strategic planning. Blending practical retail experience with contemporary theory and humor, it serves as a compelling guide to successful retail strategies.
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Retail Therapy, R. Jones
- Langue
- Année de publication
- 2003
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