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Focusing on the transformative power of Big Data Analytics, this essay examines its significant impact on business efficiency and productivity. It highlights the rapid growth of the big data industry and its role in creating innovative business models that disrupt traditional markets. The discussion includes strategic approaches for companies to harness big data capabilities while addressing associated challenges. A case study exemplifies how a relatively young company leveraged big data to become one of the largest corporations globally.
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How Big Data Analytics can shape Corporate Strategy, Gabriel Socha
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- 2018
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