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Emerging in the early 90s, CRM began as a technical solution but has evolved into a vital business model focused on sustainable profit. As system providers expanded their influence in the market, the strategic significance of CRM became increasingly acknowledged, highlighting its role beyond technology to encompass broader business practices. This evolution emphasizes the importance of integrating customer relationship management into core business strategies for long-term success.
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Customer Relationship Management, Michael Pearce
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- 2021
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