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The book explores the fundamental nature of communication, tracing its origins to the Latin word "communis," which emphasizes the importance of common understanding between individuals. It highlights the roles of sender and receiver in effective communication and discusses its critical function in organizations, referencing Chester Bernard's view of communication as a dynamic force shaping group behavior. The text underscores the necessity of strong communication skills for professional success, as emphasized by Sir John Harvey-Jones, asserting that effective communication is vital for organizational efficacy.
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Business Communication, Veena Soni
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- Année de publication
- 2022
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