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The paper explores the critical role of advertising strategies in the automotive industry, particularly for companies like Mercedes-Benz, which is known for luxury, reliability, and dependability. It emphasizes that automotive firms must develop sophisticated marketing processes to maintain profitable growth globally, rather than relying on sporadic announcements or word-of-mouth. The analysis highlights Mercedes-Benz's significant workforce and impressive financial performance, illustrating the importance of effective marketing in sustaining success in a competitive market.
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Mercedes-Benz's Marketing Strategy in Mexico, Joannis Paul Schweres
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- 2015
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