Netnography

The Essential Guide to Qualitative Social Media Research

Auteurs

• Robert Kozinets

Paramètres

• Pages: 472 pages
• Temps de lecture: 17 heures

• Sciences sociales

En savoir plus sur le livre

The third edition offers significant updates and insights, reflecting the latest research and advancements in the field. It includes new chapters that delve into contemporary issues and challenges, enhancing the reader's understanding of the subject. With contributions from leading experts, this edition provides a comprehensive overview, making it an essential resource for students and professionals alike. The engaging writing style and practical examples ensure that complex concepts are accessible and applicable in real-world scenarios.

Achat du livre

• Année de publication: 2019
• Reliure: (rigide)