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The study investigates the evaluation methods used by student night organizers in Leeds, highlighting a significant gap in academic literature regarding post-event evaluations in the events industry. It emphasizes the growing importance of these evaluations as management tools for measuring success and assessing whether objectives are met. By focusing on this specific context, the research provides valuable insights into the practices of event organizers, contributing to a better understanding of evaluation approaches in the field of International Events Management.
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The Utilisation of Summative Event Evaluation by Organisers, Remi Bauer
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- Année de publication
- 2013
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