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Focusing on the life of Thomas Bish, this book uncovers the origins of modern advertising through the lens of an influential entrepreneur and self-promoter. Bish, a controversial Member of Parliament, captivated royalty and politicians alike, becoming a prominent media figure of his time. His unique approach to publicity and marketing made him one of the most recognized individuals in England, arguably eclipsing even the prime minister in fame. The narrative explores his impact on the advertising industry and societal norms of the era.
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The First Adman, Gary Hicks
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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