Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on customer experience strategies, the book explores various brands and business leaders, offering a framework for crafting open-ended research questions. It covers essential topics like consumer persona creation, customer journey mapping, and omnichannel marketing. Additionally, it delves into global strategy, sustainability, and digital disruption, highlighting the effectiveness of leaders like Sundar Pichai. Theories such as Covey's 7 Habits and Carroll's CSR Pyramid are integrated, making it a valuable resource for business management students and professionals.
Achat du livre
Essays in Business Management, Irobiko Chimezie Kingsley
- Langue
- Année de publication
- 2022
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .