Understanding Audiences

Theory and Method

Auteurs

• Andy Ruddock

Paramètres

• 208 pages
• 8 heures de lecture

• Nonfiction

En savoir plus sur le livre

Exploring the intricate relationship between media and audiences, this book delves into various quantitative and qualitative research methods. Andy Ruddock guides students through the complexities of audience analysis, encouraging critical evaluation of different approaches. By highlighting the strengths and weaknesses of each method, the text aims to enhance understanding of how viewers, readers, and listeners engage with media.

Achat du livre

• Année de publication: 2001
• Reliure: (rigide)