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Focusing on the challenges faced by multinational pharmaceutical companies, this book explores their strategies for accessing the Bottom of the Pyramid (BoP) markets in Africa. Despite the potential of these large markets, companies encounter obstacles such as low pricing, difficult logistics, and payment issues. The investigation highlights the complexity of developing a viable business model that can navigate these barriers while ensuring profitability in underserved regions.
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Success in the Bottom of the Pyramid Market in Africa, Philipp von Carlowitz
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- Année de publication
- 2020
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