Do Penguins Eat Peaches?

And Other Unexpected Ways to Discover What Your Customers Want

Auteurs

• Katie Tucker

Paramètres

• 256 pages
• 9 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Exploring the unpredictable nature of customer behavior, this book delves into the complexities of consumer decision-making. It addresses the challenges businesses face due to fickle customers who often contradict their expressed preferences. Highlighting the essential role customers play in business success, the narrative offers insights into understanding and navigating these dynamics to foster stronger relationships and improve sales strategies.

Achat du livre

• Année de publication: 2023
• Reliure: (rigide)