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Ad Science: Myth or Method

Auteurs

Richard

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Pages: 140pages
Temps de lecture: 5heures

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The book explores the intersection of science and creativity in advertising, emphasizing that while data analysis and psychological insights are crucial for understanding audiences, they should not overshadow the importance of emotional connection. It argues that effective advertising requires a balance between scientific principles, such as A/B testing, and creative elements like storytelling and humor. Ultimately, the most compelling ads emerge from combining analytical insights with imaginative expression, transforming data into resonant and impactful marketing messages.

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Ad Science: Myth or Method, Richard

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Année de publication: 2024
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Titre: Ad Science: Myth or Method
Sous-titre: DE
Langue: Anglais
Auteurs: Richard
Éditeur: tredition
Publié: 2024
Format: souple
Pages: 140
ISBN13: 9783384235596
Mots clés: Art / Culture, Design
Description: The book explores the intersection of science and creativity in advertising, emphasizing that while data analysis and psychological insights are crucial for understanding audiences, they should not overshadow the importance of emotional connection. It argues that effective advertising requires a balance between scientific principles, such as A/B testing, and creative elements like storytelling and humor. Ultimately, the most compelling ads emerge from combining analytical insights with imaginative expression, transforming data into resonant and impactful marketing messages.