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Focusing on the concept of sensory marketing, this book explores how engaging all five senses can enhance customer experiences and extend their time in a retail environment. By stimulating emotions and creating vivid images, sensory marketing fosters a strong connection between consumers and brands. It emphasizes the growing significance of this approach across various sectors, highlighting its effectiveness in adding value and appealing to customers' feelings and lifestyles. The text underscores the strategic importance of sensory experiences in modern marketing.
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Sensory Marketing, Sandra Iruela
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- Année de publication
- 2023
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