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Paramètres
- 132pages
- 5 heures de lecture
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The book explores the decline of traditional marketing methods and emphasizes the challenges in capturing consumer attention in an oversaturated market. It argues that conventional advertising often fails to engage audiences, labeling it as a costly approach for brands that lack creativity. The author advocates for innovative strategies that break away from the mundane, encouraging marketers to embrace more dynamic and captivating techniques to connect with consumers effectively.
Achat du livre
Naked Marketing, J. Christian Andersen
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (souple)
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