Le livre est actuellement en rupture de stock
Paramètres
En savoir plus sur le livre
The analysis contrasts two approaches to market research: focusing on consumer behavior versus understanding the environmental context in which consumers operate. Citing Eric J. Arnold, the authors of "Elusive Consumption" advocate for studying the "water" rather than just the "fish," emphasizing that consumer interactions with market forces are best evaluated through their surroundings. While some critics argue for a more behavior-centric approach, the book delves into defining the consumer's environment and its impact on consumption patterns, based on extensive research.
Achat du livre
History and philosophy of the media, Michael Schmid
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .